Over twenty years ago, when we first set upon formulating the vision of the Children’s City in Holon, one of our most prominent purposes was to keep young population inside the city, as well as to attract young population into the city. A large population of young residents is a source of new energies; it breathes new life into the commercial and professional activities, the community experience, the physical cityscape, and the human fabric across the city.

Together. Think. Young – the facebook cover of the campaign

Throughout the years, as the positive image of Holon grew stronger, the number of children in the city has increased. These children have turned into young adults, forming a new generation that faces a wide array of possibilities and opportunities. I can personally attest that as chairwoman of the municipality’s tender board, I often come across these young adults, many of whom have an impressive educational and personal potential. Despite the lack of work experience and personal experience characterizing their age group, they are capable of absorbing large amounts of diverse information, thoroughly understanding matters from different perspectives. They are highly cooperative, and naturally they are highly motivated, eager to prove themselves and do well.

However, notwithstanding the great promises and the open horizons, these young adults are facing rather complex issues. On the one hand, there is a wide range of educational and occupational possibilities in this era of globalized markets; on the other hand, the labor market is constantly changing: new occupations arise while others vanish, and there cannot be any promise of economic security. This amounts to confusion, fear, and uncertainty. As a municipality, we have the ability to help this population, which is normally less reliant on municipal services. For this reason, over a year ago we established the Department of Young Adults, whose purpose is to promote the interests of this crucial segment of population.

Among other initiatives, we settled upon adjusting the public space for the needs of young adults: we designated a special area of the central library as a study space for students, we provide a free counseling service for young adults who are undecided about study paths or career options, we hold discounted cultural events and leisure activities which are oriented at young adults, allowing them to spend time around their peers, we operate special gymborees during the burning hot summer days, we hold discussion meetings with young adults at local bars. In addition, a designated center for young adults is currently under construction. Hopefully, this center will become an attractive hub for this age group as of the summer of 2015.

At the end of December 2014, the first phase of an online public participation procedure was concluded. Young residents were called upon to log in to a designated website and post their ideas, needs, and expectations from the municipality and from the city, all pertaining to the lifestyle of young adults in Holon. This way, we can lay the foundations for our future plans based on a genuine understanding of the needs and desires of this population.

The online discussion was open to the public for three weeks, during which 350 users were registered to the website, 212 new ideas were raised, and 483 comments were posted in the different discussions. Nine users who posted the most “liked” ideas were awarded valuable prizes. The next phase is collecting all the ideas and comments, analyzing them and drawing conclusions for the future projects of the Department of Young Adults, always seeking to maintain a constant dialog with the public.

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