Hana Hertsman, Holon Managing Director: Areas of Purview and Prominent Professional Achievements

 Hana Hertsman with Shimon Peres

Hana Hertsman with Shimon Peres

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Hana Hertsman was born in 1956 in the moshava of Magdiel (today part of Hod Hasharon). She is the daughter of Rachel Bielski, whose parents were pioneers of the Second Aliyah, and Moshe Caspi (Zilberberg), whose parents from Łódź were killed during the Holocaust.

Hertsman was raised in an environment of which patriotism, education, and culture have always been the leading values.

Her father, an agronomist specializing in citrus growing, was a graduate of the first Jewish agricultural school Mikveh Israel. In parallel to his position as director of a citrus fruit company, he volunteered to serve as chairman of the farmers’ union of the Sharon region as part of a position he held in the public sector.

Her mother was raised in the moshav of Ben Shemen. She majored in early childhood education at the Levinsky College of Education, and worked for many years as a kindergarten teacher, a profession she perceived as a calling and in which she had invested her whole self.

Classical music was a daily part of Hertsman’s routine as a child, and visiting the opera used to be a common family outing. Songs of the Land of Israel were integrated into her leisure time, alongside children’s songs, children’s books, and didactic games introduced by her kindergarten teacher mother.

At age 16, Hana Hertsman lost her father in a car accident. The event, in which her mother and sister were injured as well, has had major implications on her personal development and life choices: ever since the accident, Hana has felt exclusively responsible for the safety and wellbeing of her family.

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Following her studies of Sociology/Anthropology and Labor Studies at Tel Aviv University, Hertsman started her career in the field of tourism and hotels.

In 1983, she first set foot in Holon Municipality as the aide to the municipal secretary of Holon and city council secretary. Five years later, she was appointed as manager of the Business Licensing and Environment Department.

In 1993, she won the tender for the position of Holon Municipality Managing Director.

Hana Hertsman has been the managing director of the Holon Municipality since 1993. Her qualifications include:

  • An M.A. degree in Public Administration from Tel Aviv University
  • An M.A. degree in Early Childhood Education and Teleprocessing
  • A B.A. degree in Sociology and Labor Studies from Tel Aviv University

She is a graduate of the Curatorial Studies Program at Tel Aviv University, and is also a senior business coach.

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Since becoming the city’s managing director, Hertsman has initiated broad changes in the municipality — in its organizational structure, in the deployment of human resources and generally in the professional and economic management.

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She began her role as Managing Director by learning the field, conducting surveys and thoroughly and comprehensively understanding the needs of the city and its residents. Upon the analysis of the information, she headed together with the Mayor a process aimed at establishing the city’s vision, from which master plans and annual work plans have been derived. With the city’s vision in mind, Hertsman has implemented a policy for all urban areas of life, focusing on branding Holon as the Children’s City: a great city to grow up in, and a place worth visiting for all it has to offer.

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Hertsman initiated and headed a large number of unique projects, all of which have contributed little by little to the city’s current reputation and prestige.

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The Israeli Children's Museum

The Israeli Children’s Museum

Her main projects include the establishment of The Israeli Children’s Museum, At Eye Level – Early Childhood Enrichment Center, the Mediatheque art and culture complex, the Israeli Cartoon Museum, The Digital Art Center, the Story Gardens project, the Israel Puppet Center, the Design Museum, designed by architect Professor Ron Arad, and the Tip-Taf unique center for parents and toddlers. These projects have turned Holon into a source of pride for its residents and an attractive hub for many visitors, families, children, and art and design buffs. The Design Museum places Holon on the international cultural map.

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Hertsman’s work throughout the years has won her many accolades and awards, the most recent of which is the 2014 Feinstein Award for Urban Initiative.

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In addition, Hana Hertsman fulfills her great love of art and design, putting her curatorial studies to good use. She is the curator of the Polish Jewel (Adi Polani) exhibition, a unique exhibition featuring a nonconventional combination of contemporary remonstrative creations, which have been displayed in an international jewelry exhibition in Poland, and personal jewelry items she has collected – all accompanied by authentic family photos presenting the lives of the Jewish community in Poland pre-World War 2.

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Hertsman’s conduct is characterized by the willing to always look forward, foresee the challenges that lie ahead and find the ways to face them. Motivated by innovation, initiative, and the willing to make a difference and deeply improve the lives of the residents, she is constantly asking herself: “where and how can we be better?”

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Her day-to-day activity includes supervising all matters within the municipality’s purview. Hertsman manages an organization of 1700 employees and executives, with annual administrative and capital budgets totaling some ₪1 billion. She has seven professional deputies, each responsible for leading the municipality to excellence in his or her field. Within her role of Holon Managing Director, Hertsman demonstrates interdisciplinary skills and knowledge of urban planning, infrastructure development and maintenance, sanitation and environment, financial business development, education and culture, welfare and community, and of course worker management, budget management, decision making during times of crisis, negotiation skills and motivation of executives and workers, communicating with service providers of the private and government sector, and more.

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Design Museum Holon

Design Museum Holon

In addition, Hertsman heads and promotes the municipal subsidiaries, which carry out Holon’s policy primarily in the fields of culture and leisure: Holon Theatre, Music, Art and Dance Development Corporation Ltd.; Recreation and Entertainment (Holon) Ltd.; and the Community and Leisure Association. Hertsman chairs the Holon Theater’s Repertoire Committee and the Municipal Art Committee. She is a board member of the Israel Festival, chairman of the Pais (Israeli Lottery) Performing Arts Committee, and a member of the Pais Culture and Arts Council. She is also a board member of Igudan (Dan Regional Association for Environmental Infrastructure).

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For further information, visit the Holon Municipality website, Facebook & LinkedIn.

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hanah@holon.muni.il

hanahertsman@gmail.com

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58 Weizman St., P.O.B. 1, Holon 58373, Tel: 972-2-5027303/4, Fax: 972-3-5027106